Main exponent of idea of cultural lag was

a) Ogburn

b) MacIver

c) Gillin and Gillin

d) Graham Wallas

Main exponent of idea of cultural lag was Ogburn

Ogburn's prominence within the profession gave his pronouncements special weight.[7] Born and educated in the South, he had done his graduate work under Franklin Giddings at Columbia, and in 1911 earned his Ph.D. for a statistical study of child labor legislation. In Social Change (1922), he introduced the phrase "cultural lag.

During the thirties, humanists, pictured him as an uncritical apologist for technology, [9] while fellow sociologists, usually to the left, questioned the analytic utility and value neutrality of the "cultural lag" concept.

Following Freud, he initially decided that economic motives, like sexual impulses, were hidden or disguised, an example being the wartime use of the I.W.W. as a scapegoat. But, as he thought about it, he decided that the time factor was more important than the disguise factor. That is, the conflict between economic interests  and announced motives was not the product of self-deception based on unconscious drives, but of different rate of change among the several elements that made up "culture." Hence, the widespread view that "women's place is in the home" was not an unconscious rationalization of (disguised) male economic privilege, but the result of a gap between traditional cultural values and the technological realities that made them outmoded. This gap he termed "cultural lag."