Dadabhai Naoroji used the phrase 'Un-British' to criticize the English colonial control of India.
He was a Parsi intellectual, educator, cotton trader, and an early Indian political leader. His book, Poverty and Un-British Rule in India, brought into the limelight the drain of India's wealth into Britain.
"The title of the book is "Poverty and Un-British rule in India", that is the present system of government is destructive and despotic to the Indians and UN-British and suicidal to Britain. On the other hand, a truly British course can and will certainly be vastly beneficent both to Britain and India.